Built for People
Who Love the Coast
Waves Market Co. was founded on a simple idea: the coastal lifestyle is a feeling, not just a location. We exist to help you live it fully, sustainably, and beautifully — wherever you are.
A box of products.
A way of life.
Waves Market Co. began in 2019 when co-founders Marisol Vega and Daniel Shore found themselves frustrated. They loved coastal living but kept finding that the products that matched their values — reef-safe, sustainable, beautifully made — were scattered across dozens of small brands with no easy way to discover them.
Their solution was a curated subscription box, sent monthly, featuring products hand-selected by people who actually live on the coast. What started as a small, self-funded experiment with 200 founding members has grown into a community of over 14,000 subscribers across all 50 states.
Every brand in our catalog has been personally vetted by our team. We visit facilities, test products in our own homes, and hold every partner to strict sustainability and safety standards. That rigor is what makes a Waves box feel different.
14,200+
Active members across the US
Our Values
Reef-Safe Always
Every product we carry meets our reef-safe and ocean-safe standards. We independently verify formulations and refuse to carry anything that harms marine ecosystems.
Sustainable Packaging
All our boxes ship in FSC-certified recycled packaging. We've eliminated plastic mailers, foam inserts, and single-use plastics from our entire fulfillment process.
Coastal Community
We donate 1% of every subscription to coastal cleanup and ocean conservation organizations. Members vote annually on which causes to support.
Curated with Care
Our team of coastal lifestyle experts personally tests every product before it makes it into a box. If we wouldn't use it ourselves, it doesn't ship.
The Waves Team
Marisol Vega
Co-Founder & CEO
Former marine biologist turned entrepreneur. Marisol built Waves Market to prove that coastal living doesn't have to cost the coast.
Daniel Shore
Co-Founder & Chief Curator
Daniel spent a decade as a buyer for luxury coastal resort spas before co-founding Waves. He personally sources every brand in our catalog.
Priya Nair
Head of Member Experience
Priya leads our concierge team and member experience design. She's obsessed with making every unboxing feel personal and intentional.
Join the Community
Over 14,000 members already living the Waves ritual. Start your subscription today — free shipping, cancel anytime.
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